Google Optimize (discontinued)
FREE
Free A/B testing and personalization tool.
About
Google Optimize was a free A/B testing and personalization tool that allowed businesses to test variations of their websites and deliver tailored experiences to different audience segments. It was sunset in September 2023.
Pricing
Pricing Type
Free
Free tier available
Last checked: February 23, 2026
Related Apps
Key Facts
Categories
Platforms
Web
Company
Founded
Founded in 2016
Industry
Marketing
Country
Global
Language
English
Quick Info
Website
marketingplatform.google.com