A/B testing and conversion optimization platform
Google Optimize is a free A/B testing and conversion optimization platform that helps businesses improve their website's performance through experimentation.
Pricing Type
Billing
Billed monthly
Last checked: February 19, 2026
Open-source web analytics
Fast, free web server log file analysis program.
Private, lightweight website analytics
Search analytics
Personalization and optimization platform
Analytics tools
Categories
Platforms
Company
Google LLC
Founded
Founded in 2016
Country
Language
English
Website